WHO

Kensington Church

WHAT

As a graphic design intern at Kensington Church, a megachurch centralized in Troy, Michigan, my job required creating various promotional materials for events going on at the church's multiple campuses. This involved developing several unique looks within a larger branding identity to be used for printed materials, social media, and other applications.

HOW

I worked closely with other designers, photographers, and program directors to develop content that matched Kensington’s branding language. This content was implemented in functions like young adult worship nights, kids’ Sunday programs, and a leadership conference.

WHY

Each element had to fit into Kensington’s larger branding guidelines put in place. This meant colors, primary visual elements, and logo use were carefully chosen in order to maintain the integrity of the brand. Within these constraints however, I made sure to take advantage of the opportunity to be creative and give each program a distinct identity.